Items where Subject is "Marketing not elsewhere classified"

Kirby, Audrey and Blankson, Charles and Omar, Ogenyi (2003) Acculturation and the influence of ethnicity on market orientation of African and Caribbean companies in Britain. The Service Industries Journal, 23 (4). pp. 81-97. ISSN 1743-9507

Kirby, Audrey (2003) Big Box Retailing: Supermarkets and Superstores. In: English Shops and Shopping an Architectural History. English Heritage, pp. 275-289. ISBN 0300101392

Grayson, Kent and Martinec, Radan (2004) Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings. Journal of Consumer Research, 31 (2). pp. 296-312.