Sound branding within fashion retail and its effects on consumer based brand equity

Alexander, Bethan and Heyd, Benjamin (2014) Sound branding within fashion retail and its effects on consumer based brand equity. In: Reflections – International Conference on Fashion, Retail and Management, 9-11 January 2014, Hyderabad, India.

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Reflections 2014, Hyderabad, Indi ...

Reflections 2014, Hyderabad, Indi ...

Reflections 2014, Hyderabad, Indi ...

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Alexander, Bethan and Heyd, Benjamin
Description:	Paper presented at Reflections – International Conference on Fashion, Retail and Management, NIFT, Hyderabad, India. Alexander also chaired the section 'Fashion, Lifestyle and Accessory products and Marketing'.
Official Website:	http://www.nift.ac.in/hyderabad/Reflections.html
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	9 January 2014
Event Location:	Hyderabad, India
Date Deposited:	06 Sep 2016 10:42
Last Modified:	06 Sep 2016 10:42
Item ID:	10282
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/10282

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