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UAL Research Online

Handbook of Research on Global Fashion Management and Merchandising

Vecchi, Alessandra and Buckley, Chitra (2016) Handbook of Research on Global Fashion Management and Merchandising. IGI Global. ISBN 9781522501107

Type of Research: Book
Creators: Vecchi, Alessandra and Buckley, Chitra
Description:

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices.

The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Official Website: https://www.igi-global.com/book/handbook-research-global-fashion-management/142133
Additional Information (Publicly available):

Access to this text has been restricted due to copyright issues. Please contact UAL Research Online for more information.

Publisher/Broadcaster/Company: IGI Global
Your affiliations with UAL: Colleges > London College of Fashion
Date: May 2016
Date Deposited: 23 Oct 2019 13:15
Last Modified: 23 Oct 2019 13:15
Item ID: 14956
URI: https://ualresearchonline.arts.ac.uk/id/eprint/14956

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