Reputation Meets Opportunity

Dr Qiumei Yu is Director of Internationalization at the University for the Creative Arts (UCA) in Farnham, UK, where she is responsible for the development, implementation, and delivery of the university’s internationalization strategy. In this role, and having been based in the UK for more than ten years, she has been a privileged observer of China-UK relations with regards to creative universities and industries. The Covid-19 pandemic has put a strain on the mobility of fashion and design students from China, and East Asia in general, amongst whom the reputation and learning experience offered by UK higher education is extremely popular. The current situation offers an opportune moment to retrace and contextualize how UK creative universities have become prized tokens of international education in China, reflecting changing socioeconomic realities.

• Organisation