IM/PROPER (AD)DRESS

This collage project is an exercise in complicating received understandings of the ways in which female audiences were addressed in the 1950s French fashion magazine Le Petit Echoe de la Mode. Popular among middle class housewives, the magazine included richly illustrated publicity and advertorials in its pages. I approach the images through the lenses of Marxism, surrealism, psychoanalysis and situationism, and look for definitions of female subjectivity which result from the economic, social and affective relations of patriarchy and capitalism at that time.

• https://maifeminism.com/improper-address...