Let’s get Phygital: Optimising hybrid retail

Alexander, Bethan and Khan, Zakkiya (2025) Let’s get Phygital: Optimising hybrid retail. In: The Future of Retail and Service Design Sustainable, Phygital, and Community. Routledge, UK, pp. 49-54. ISBN 9781032830162

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Type of Research:	Book Section
Creators:	Alexander, Bethan and Khan, Zakkiya
Description:	Introduction to the Phygital section of the book written by the section editors.
Official Website:	https://www.routledge.com/The-Future-of-Retail-and-Service-Design-Sustainable-Phygital-and-Community/Alexander-Quartier-Munster-Khan-Murialdo/p/book/9781032830162?srsltid=AfmBOookdhxLcqzd74qgaihBRkop-qUw-XirVaCddxDPwoP1LAOtLuNH
Keywords/subjects not otherwise listed:	Phygital retailing, hybrid retailing
Publisher/Broadcaster/Company:	Routledge
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	5 June 2025
Digital Object Identifier:	10.4324/9781003507338-6
Date Deposited:	12 Jun 2025 15:04
Last Modified:	12 Jun 2025 15:04
Item ID:	24207
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/24207

Let’s get Phygital: Optimising hybrid retail

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