Designing Counter-Choreographies: Embodied Choreographic Approaches for Critical Examination of Online Tracking

This paper describes a workshop conducted as part of practice-based research that aims at critiquing online tracking algorithms commonly found in everyday web environments. The workshop introduced participants to online tracking algorithms using a series of choreographic exercises that informed a discussion on the topic and strategies to counteract data-driven extractivist technologies. We analysed the outcomes of our workshop and showed that it allowed individuals to become more aware of their lack of agency over data harvesting and its use by digital services, and enabled them to develop strategies for reclaiming agency over their personal data. We discuss how the choreographic approach used in the workshop contributes to engaging people in a critical examination of online tracking in their everyday lives and to inspire forms of countering extractive algorithmic systems. Our paper contributes empirical insights on how choreography can be used to raise awareness of data tracking online.