Divergent and Convergent Thinking in Digital Publishing – Creativity and Collaboration for Publishing Innovation

This paper explores how divergent and convergent thinking has led to successful innovations in publishing, presenting qualitative research into digital publishing projects across different sectors. Understanding this is important from a creativity point of view (as publishers draw ideas from different sectors) and a process point of view (to ensure publishers innovate effectively as they possible).

The research will present 4 collaborative publishing case studies, based on in-depth interviews.

1) Education sector – rethinking approaches to publishing around curriculum design
2) Academic sector – how UX and software development led to new product features
3) Consumer sector – ideas generation from different creative sectors
4) STM – creating environments that encourage divergent thinking through collaboration