AI-Driven Social Responsibility: Marketing Strategies for a Sustainable Future

This chapter explores the transformative potential of artificial intelligence (AI) in enhancing socially responsible marketing strategies. By examining theoretical frameworks and practical applications, this chapter demonstrates how AI can improve transparency, personalisation and consumer engagement in marketing efforts aligned with social responsibility goals. The integration of AI in marketing practices, particularly through the Fujitsu Uvance initiative, showcases the significant impact of AI on promoting sustainability and ethical business operations. This chapter also critically analyses the challenges and ethical considerations associated with AI-driven marketing, offering insights into future trends and opportunities for leveraging AI to achieve both business success and positive social impact.