Neighbourhoodies: Courageous Community, Colours, Blazing Bling and Defiant Delight

As we see a global culture appear across the planet identity politics simultaneously gravitate towards issues of the local. In society’s top strata people strive to live in posh areas with the right postal code. Subversive counterculture activists try to keep their own multi-ethnic spaces free from yuppies who in turn try to gentrify the same areas into authentic bohemian-chic quarters. In the urban fringes gangs protect their territory and even tattoo their hood names as a sign of authentic pride. Caught in the line of fire of identity politics is the hoodie, an average street-style garment, the canvas on which social conflicts and criminal stigmata are drawn, but also where local pride and reconciliation can be brought about, inspired by its connection to the resonance of musical milieus. In a time of liquid consumerism and fear, the habitus of the hoodie seems to frame a problematic identity which has been exposed in the ban on such garments in some British malls. The Neighburhoodies expands on a practice-based endeavour where fashion students from London College of Fashion reflected on their local London identities through the design of a special hoodie - a Neighbourhoodie.

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