The first rule of e-learning is – no one talks about e-learning: Rethinking approaches to staff development in learning and teaching with technology.

This case study describes how blogs have been introduced as a tool for collaborative learning and reflection on the PG Certificate in Academic Practice at UAL. Blogs are one of several technologies that have been embedded into the course activities with the objective of giving teaching staff a positive personal experience of learning with technology. This particular project has both exposed the true extent of challenges that teaching staff experience in incorporating appropriate technologies into their practice, and allowed us to learn valuable lessons that we are keen to share with other institutions.