Clark, James (2014) Fashion Merchandising: Principles and Practice. Palgrave McMillan, Basingstoke, UK. ISBN 1137413875, 978-1137413871
![]() Introduction (17kB) | ![]() Preface (17kB) | ![]() Contents (24kB) |
Type of Research: | Book |
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Creators: | Clark, James |
Description: | Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This book also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser. |
Official Website: | http://www.palgrave.com/page/detail/?K=9781137413864 |
Publisher/Broadcaster/Company: | Palgrave McMillan |
Your affiliations with UAL: | Other Affiliations > Artscom Colleges > London College of Fashion Other Affiliations > Teaching and Professional Fellowships Research Groups > Management and Marketing |
Date: | 14 December 2014 |
Date Deposited: | 22 May 2015 13:25 |
Last Modified: | 04 Sep 2015 22:06 |
Item ID: | 7934 |
URI: | https://ualresearchonline.arts.ac.uk/id/eprint/7934 |
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