Preface and Introduction

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Vecchi, Alessandra and Buckley, Chitra (2016) Preface and Introduction. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, xxv-xxxv. ISBN 9781522501107

Handbook of Research on Global Fashion Management and Merchandising, book cover

Type of Research:	Book Section
Creators:	Vecchi, Alessandra and Buckley, Chitra
Description:	Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry. Vecchi and Buckley have authored the preface and introduction for this book as well as several of the chapters.
Official Website:	http://dx.doi.org/10.4018/978-1-5225-0110-7
Keywords/subjects not otherwise listed:	Augmented Reality, Blogging, Creativity, E-Commerce, Entrepreneurship, Luxury Market, Organizational Leadership, Sustainability
Publisher/Broadcaster/Company:	IGI Global
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	May 2016
Date Deposited:	29 Jun 2016 14:27
Last Modified:	06 Jul 2016 09:19
Item ID:	9703
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/9703

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