Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai

Radclyffe-Thomas, Natascha (2018) Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai. In: Transglobal Fashion Narratives. Intellect. ISBN 9781783208449

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Abstract: Weaving Fashion Stories in Shanghai: Heritage, Retro and ... (138kB)

Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage F ... (183kB)

Type of Research:	Book Section
Creators:	Radclyffe-Thomas, Natascha
Description:	This chapter, based on fieldwork and a conference paper presented at the 2014 Fashion in Fiction conference, explores the themes of heritage, retro and vintage with respect to fashion marketing in contemporary Shanghai and particularly the use of storytelling as a source of competitive advantage.
Official Website:	https://www.intellectbooks.com/transglobal-fashion-narratives
Keywords/subjects not otherwise listed:	Shanghai, fashion branding, heritage, retro, vintage, place marketing
Publisher/Broadcaster/Company:	Intellect
Your affiliations with UAL:	Colleges > London College of Fashion Research Groups > Historical and Cultural Studies Research Groups > Management and Marketing
Date:	15 July 2018
Event Location:	City University Hong Kong
Date Deposited:	12 Jul 2016 15:52
Last Modified:	09 Nov 2023 04:46
Item ID:	9772
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/9772

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• Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai (conference paper). (deposited 23 Jun 2014 15:59)
  • Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai. (deposited 12 Jul 2016 15:52) [Currently Displayed]

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