Items where Author is "Kontu:Hanna::"

Kontu, Hanna and Vecchi, Alessandra (2014) Why all that noise – assessing the strategic value of social media for fashion brands. Journal of Global Fashion Marketing, 5 (3). pp. 235-250. ISSN 2093-2685 Item not available online.

Kontu, Hanna and Vecchi, Alessandra (2016) Fashion and Social Media: Some Illustrative Evidence from Italian Luxury Brands. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 649-669. ISBN 9781522501107

Kontu, Hanna and Vecchi, Alessandra (2013) The Strategic Use of Social Media in the Fashion Industry. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global. ISBN 9781466647497 Item not available online.

Kontu, Hanna and Vecchi, Alessandra (2012) Social media and their use in fashion retail – some illustrative evidence from luxury firms. In: Proceedings of the International workshop on Luxury Retail, Operations and Supply Chain Management. Polytechnic of Milan. Item not available online.

Kontu, Hanna and Vecchi, Alessandra (2013) Branding and the Strategic Use of Social Media: Some Illustrative Evidence from the Fashion Industry. In: 1st International Conference on Digital Fashion, 16-17 May 2013, London College of Fashion, 20 John Prince's St, London W1G 0BJ.

Kontu, Hanna (2015) Creating a Strategy for Social Media, Perspectives from the Fashion Industry. PhD thesis, University of the Arts London.