Items where Author is "Kontu:Hanna::"

Kontu, Hanna and Vecchi, Alessandra (2016) Fashion and Social Media: Some Illustrative Evidence from Italian Luxury Brands. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 649-669. ISBN 9781522501107

Kontu, Hanna (2015) Creating a Strategy for Social Media, Perspectives from the Fashion Industry. PhD thesis, University of the Arts London.

Kontu, Hanna and Vecchi, Alessandra (2014) Why all that noise – assessing the strategic value of social media for fashion brands. Journal of Global Fashion Marketing, 5 (3). pp. 235-250. ISSN 2093-2685 Item not available online.

Kontu, Hanna and Vecchi, Alessandra (2013) Branding and the Strategic Use of Social Media: Some Illustrative Evidence from the Fashion Industry. In: 1st International Conference on Digital Fashion, 16-17 May 2013, London College of Fashion, 20 John Prince's St, London W1G 0BJ.

Kontu, Hanna and Vecchi, Alessandra (2013) The Strategic Use of Social Media in the Fashion Industry. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global. ISBN 9781466647497 Item not available online.

Kontu, Hanna and Vecchi, Alessandra (2012) Social media and their use in fashion retail – some illustrative evidence from luxury firms. In: Proceedings of the International workshop on Luxury Retail, Operations and Supply Chain Management. Polytechnic of Milan. Item not available online.