Items where Author is "Montecchi:Matteo::"

Bonetti, Francesca and Montecchi, Matteo and Plangger, Kirk and Schau, Hope (2022) Practice co‑evolution: Collaboratively embedding artificial intelligence in retail practices. Journal of the Academy of Marketing Science. ISSN 1552-7824

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement. In: Advanced Fashion Technology and Operations Management. IGI Global book series Advances in Business Information Systems and Analytics . IGI Global, Hershey, PA, USA, pp. 318-347. ISBN 9781522518662

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347. Item not available online.

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317. Item not available online.

Roncha, Ana and Montecchi, Matteo and Nobbs, Karinna (2014) Disrupting Fashion through Innovation: How crowd-sourcing is changing the business model for fashion brands and prompting engagement with communities. In: 16th IFFTI Annual Conference, Bunka Gakuen University, Tokyo, Japan. Item not available online.

Roncha, Ana and Montecchi, Matteo (2013) The Dimensions of Luxury. In: International Workshop on Luxury Retail, Operations & Supply Chain Management, Milan. Item not available online.