Items where Author is "Yesiloglu:Sevil::"

Hardy, Jonathan and Karagiorgou, Ioanna and Keddo, Nessa and Moise, Raluca and Sujon, Zoetanya and Yesiloglu, Sevil (2023) The UK Branded Content Industry Report and Survey. Project Report. University of the Arts London. (Unpublished)

Yesiloglu, Sevil and Memery, Juliet and Chapleo, Chris (2021) To post or not to post: Exploring the motivations behind brand-related engagement types on social networking sites. Internet research, 31 (5). pp. 1849-1873. ISSN 1066-2243

Yesiloglu, Sevil and Waskiw, Veronica (2020) Can you make the world more sustainable with Influencers? Exploring consumers’ motivations to engage with and Influencers’ sustainable content on Instagram. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780429322501 Item not available online.

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Yesiloglu, Sevil (2020) The Rise of Influencers and Influencer Marketing. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780367338688

Yesiloglu, Sevil and Gill, Simrit (2020) Post Millennials and Their Motivation to Engage with Influencers Brand-related Content on Instagram. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780429322501 Item availability restricted.

Denegri-Knott, Janice and Jenkins, Rebecca and Yesiloglu, Sevil and Oshima, Sae and Armon, Stuart (2019) ‘Attention Please’ The Whitepaper. Other. Bournemouth University.

Bosher, Hayleigh and Yesiloglu, Sevil (2018) An analysis of the fundamental tensions between copyright and social media: the legal implications of sharing images on Instagram. International Review of Law, Computers and Technology, 33 (2). pp. 164-186. ISSN 1364-6885

Yesiloglu, Sevil (2017) To post or not to post: Examining motivations of brand/product related posts on social media. PhD thesis, Bournemouth University. Item not available online.