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UAL Research Online

Items where Author is "Yesiloglu:Sevil::"

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Number of items: 8.

Article

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Book

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Book Section

Yesiloglu, Sevil and Waskiw, Veronica (2020) Can you make the world more sustainable with Influencers? Exploring consumers’ motivations to engage with and Influencers’ sustainable content on Instagram. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780429322501 Item not available online.

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Yesiloglu, Sevil (2020) The Rise of Influencers and Influencer Marketing. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780367338688

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Yesiloglu, Sevil and Gill, Simrit (2020) Post Millennials and Their Motivation to Engage with Influencers Brand-related Content on Instagram. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780429322501 Item availablity restricted.

Report

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Thesis

Yesiloglu, Sevil (2017) To post or not to post: Examining motivations of brand/product related posts on social media. PhD thesis, Bournemouth University. Item not available online.

This list was generated on Fri Aug 12 21:38:09 2022 BST.