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Items where Author is "Zhang:Minhao::"
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Number of items:
2
.
G
Gupta, Suraksha
and
Yan, Chaonan
and
Wang, YiChuan
and
Zhang, Minhao
and
Ozdemir, Sena
and
Koufopoulos, Dimitrios
(2025)
What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets.
Industrial Marketing Management, 129. pp. 134-150. ISSN 1873-2062 Item availability restricted.
O
Ozdemir, Sena
and
Wang, YiChuan
and
Gupta, Suraksha
and
Sena, Vania
and
Zhang, Shijie
and
Zhang, Minhao
(2024)
Customer analytics and new product performance: The role of contingencies.
Technological Forecasting and Social Change, 201. ISSN 0040-1625
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