An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy

Alexander, Bethan and Bain, Jessie (2014) An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy. In: 2014 Global Fashion Conference. Rethinking & Reworking: Challenges and solutions for the conjunction of creation and technology, 20-21 November 2014, University College Ghent, Belgium.

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Bethan and Jessie presenting at the 2014 Global Fashion Conference

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Alexander, Bethan and Bain, Jessie
Description:	Paper presented at the Global Fashion Conference, Ghent, Belgium, 20th-21st November 2014.
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	20 November 2014
Related Websites:	http://www.gentbc.be/event-detail/global-fashion-conference-2014/, https://web.archive.org/web/20141024125355/http://www.gfc2014.be/
Related Websites:	http://www.gentbc.be/event-detail/global... https://web.archive.org/web/201410241253...
Event Location:	University College Ghent, Belgium
Date Deposited:	06 Sep 2016 11:02
Last Modified:	06 Sep 2016 11:03
Item ID:	10284
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/10284

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