Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies

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Alexander, Bethan and Bain, Jessie (2016) Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies. In: Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Group Publishing Limited, UK, pp. 163-192. ISBN 9781786354563

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Type of Research:	Book Section
Creators:	Alexander, Bethan and Bain, Jessie
Publisher/Broadcaster/Company:	Emerald Group Publishing Limited
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	2016
Date Deposited:	10 Aug 2017 16:16
Last Modified:	10 Aug 2017 16:16
Item ID:	11551
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/11551

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