Tools
Tools
Gupta, Suraksha and Liu, Rui (2023) Quantitative research with R programming language used in marketing research. In: Researching and Analysing Business: Research Methods in Practice. Routledge. ISBN 9781003107774
| Type of Research: | Book Section |
|---|---|
| Creators: | Gupta, Suraksha and Liu, Rui |
| Description: | The R programming language is a free and open-source software environment and programming language created by and for statisticians. Its primary applications are statistical computations and high-end graphics. As a result, the R programming language is also popular for data analysis among mathematicians, statisticians, data miners, and social scientists. |
| Official Website: | https://www.taylorfrancis.com/chapters/edit/10.4324/9781003107774-29/quantitative-research-programming-language-used-marketing-research-rui-liu-suraksha-gupta?context=ubx&refId=654a7082-5470-493f-9ab2-254aeb618a14 |
| Publisher/Broadcaster/Company: | Routledge |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | 14 December 2023 |
| Digital Object Identifier: | 10.4324/9781003107774 |
| Date Deposited: | 07 Apr 2026 12:07 |
| Last Modified: | 07 Apr 2026 12:07 |
| Item ID: | 26118 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/26118 |
Repository Staff Only: item control page | University Staff: Request a correction