Branding and the Strategic Use of Social Media: Some Illustrative Evidence from the Fashion Industry

Kontu, Hanna and Vecchi, Alessandra (2013) Branding and the Strategic Use of Social Media: Some Illustrative Evidence from the Fashion Industry. In: 1st International Conference on Digital Fashion, 16-17 May 2013, London College of Fashion, 20 John Prince's St, London W1G 0BJ.

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Digital Fashion conference 2013

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Kontu, Hanna and Vecchi, Alessandra
Official Website:	http://www.digitalfashionconference.com/
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	May 2013
Related Websites:	http://newsevents.arts.ac.uk/34738/1st-international-conference-on-digital-fashion/, http://blogs.arts.ac.uk/fashion/2013/05/21/lcf-hosts-the-first-international-conference-on-digital-fashion/
Related Websites:	http://newsevents.arts.ac.uk/34738/1st-i... http://blogs.arts.ac.uk/fashion/2013/05/...
Event Location:	London College of Fashion, 20 John Prince's St, London W1G 0BJ
Date Deposited:	15 Jun 2016 15:07
Last Modified:	15 Jun 2016 15:07
Item ID:	6600
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/6600

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