Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai (conference paper)

Radclyffe-Thomas, Natascha (2014) Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai (conference paper). In: Fashion in Fiction Conference: Style Stories and Transglobal Narratives, 12th - 15th June 2014, City University Hong Kong.

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Abstract: Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage in Modern Shanghai (138kB)

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Radclyffe-Thomas, Natascha
Description:	This paper, based on fieldwork and presented at the Fashion in Fiction conference, explores the themes of heritage, retro and vintage with respect to fashion marketing in contemporary Shanghai and particularly the use of storytelling as a source of competitive advantage.
Official Website:	http://fashioninfiction2014.com/
Your affiliations with UAL:	Colleges > London College of Fashion Research Groups > Historical and Cultural Studies Research Groups > Management and Marketing
Date:	12 June 2014
Event Location:	City University Hong Kong
Date Deposited:	23 Jun 2014 15:59
Last Modified:	12 Jul 2016 15:52
Item ID:	6918
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/6918

Available Versions of this Item

• Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai (conference paper). (deposited 23 Jun 2014 15:59) [Currently Displayed]
  • Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai. (deposited 12 Jul 2016 15:52)

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