Items where Author is "Gee:Liz::"

Gupta, Suraksha and Jansberg, Clarinda and Gee, Liz (2026) Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy. International Marketing Review. ISSN 0265-1335

Mehra, Devanshi and Gupta, Ashish and Gupta, Suraksha and Melewar, T C and Gee, Liz (2026) Ethics in influencer marketing: a review, synthesis and research directions. International Journal of Advertising. ISSN 1759-3948 Item availability restricted.

Gee, Liz and Middleton, Hannah (2025) Insiders Perspective: From people of colour employed in the UK luxury and fashion industries. Project Report. The Outsiders Perspective, London. Item availability restricted.

Gee, Liz (2025) Financial Management in Fashion. In: Fashion Management: A Strategic Approach. Bloomsbury Academic, New York, pp. 307-329. ISBN 9781350340565 Item not available online.

Gee, Liz and Roncha, Ana (2025) International Fashion Management. In: Fashion Management: A Strategic Approach. Bloomsbury Academic, New York, pp. 41-61. ISBN 9781350340565 Item not available online.

Gee, Liz (2025) Managing Risk in Fashion. In: Fashion Management: A Strategic Approach. Bloomsbury Academic, New York, pp. 331-351. ISBN 9781350340565 Item not available online.

Gee, Liz and Roncha, Ana (2025) Strategic Planning and Implementation. In: Fashion Management: A Strategic Approach. Bloomsbury Academic, New York, pp. 19-39. ISBN 9781350340565 Item not available online.

Gee, Liz (2024) Fashion Means Business. London Business Matters.

Gee, Liz (2023) Using Feedback Dialogue in Personal Tutorials to Support International Student Attainment. PhD thesis, Anglia Ruskin University.

Donnelly, Shannon and Gee, Liz and Silva, E.S. (2020) UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage? Journal of Retailing and Consumer Services, 54. ISSN 0969-6989

Silva, E.S. and Hassani, H. and Madsen, D.Ø. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760

Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha and Gee, Liz (2018) Fashion Management: A Strategic Approach. Macmillan, London. ISBN 978-1137508188 Item not available online.

Gee, Liz (2015) Bringing finance to life through enterprise. In: Association of Business Schools Learning, Teaching & Student Experience Conference, 28th - 29th April 2015, Park Inn by Raddison Hotel, North Street, York, YO1 6JF.

Gee, Liz (2015) Mentor Me,Mentor You. In: UAL Learning & Teaching Day: Enhancing Teaching and Learning at UAL 2015, 15th January 2014, LCC.

Pickard, Heather and Gee, Liz (2014) Exploring the value of structured and accredited fashion related work placement awards as a way to enhance graduate employment and opportunities for collaboration within the areas of branding, marketing, retail and supply chain management. In: Global Fashion Management Conference, 13-15 February 2014, London College of Fashion. Item not available online.

Gee, Liz and Pickard, Heather (2011) Shaping future fashion leaders. In: Enhancing Graduate Impact. Threshold Press.