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Items where Author is "Melewar:T C::"

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Number of items: 3.

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Gupta, Suraksha and Abdollahi, Shahpar and Melewar, T C and Shin, Matthew Minsuk and Theodorakopoulos, Nick and Monder, Ram (2026) An inclusive community of practice with diverse key account partners for a sustainable global value chain. Industrial Marketing Management, 135. pp. 151-172. ISSN 1873-2062 Item availability restricted.

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Mehra, Devanshi and Gupta, Ashish and Gupta, Suraksha and Melewar, T C and Gee, Liz (2026) Ethics in influencer marketing: a review, synthesis and research directions. International Journal of Advertising. ISSN 1759-3948 Item availability restricted.

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Gupta, Suraksha and Melewar, T C and Foroudi, Pantea (2025) AI strategy for global brand identity. Industrial Marketing Management, 131. ISSN 1873-2062 Item availability restricted.

This list was generated on Wed Nov 4 18:18:20 2026 GMT.

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