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Items where Author is "Melewar:T C::"
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Number of items:
2
.
Article
Mehra, Devanshi
and
Gupta, Ashish
and
Gupta, Suraksha
and
Melewar, T C
and
Gee, Liz
(2026)
Ethics in influencer marketing: a review, synthesis and research directions.
International Journal of Advertising. ISSN 1759-3948 Item availability restricted.
Gupta, Suraksha
and
Melewar, T C
and
Foroudi, Pantea
(2025)
AI strategy for global brand identity.
Industrial Marketing Management, 131. ISSN 1873-2062 Item availability restricted.
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