Items where Author is "Nobbs:Karinna::"

Alexander, Bethan and Nobbs, Karinna and Varley, Rosemary (2018) The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail and Distribution Management, 46 (5). pp. 487-506.

Alexander, Bethan and Nobbs, Karinna (2016) Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 420-443. ISBN 9781522501107

Alexander, Bethan and Olivares Alvarado, Daniela and Nobbs, Karinna (2014) Online - offline integrated shopping experience: An exploration of effective implementations of technologies in the physical store environment. In: Oxford Retail Futures Conference: Innovation in Retail and Distribution, 8-9 December 2014, Saïd Business School, University of Oxford, UK.

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317. Item not available online.

McColl, Julie and Canning, Catherine and McBride, Louise and Nobbs, Karinna and Shearer, Linda (2013) It’s Vintage Darling! An exploration of vintage fashion retailing. The Journal of the Textile Institute, 104 (2). pp. 140-150. ISSN 0040-5000

Nobbs, Karinna (2013) Making the Marque: Tangible Branding in Fashion Product and Retail Design. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, 5 (2). pp. 245-264. ISSN 17569370

Nobbs, Karinna and McColl, Julie (2012) A conceptual taxonomy of fashion visual merchandising attributes. In: KAMS Global Marketing Conference, July 19th-22nd, 2012, COEX, Seoul, Republic of Korea.

Nobbs, Karinna and Moore, Christopher M. and Sheridan, Mandy (2012) The flagship format within the luxury fashion market. International Journal of Retail & Distribution Management, 40 (12). pp. 920-934. ISSN 0959-0552 Item availability restricted.

Roncha, Ana and Montecchi, Matteo and Nobbs, Karinna (2014) Disrupting Fashion through Innovation: How crowd-sourcing is changing the business model for fashion brands and prompting engagement with communities. In: 16th IFFTI Annual Conference, Bunka Gakuen University, Tokyo, Japan. Item not available online.