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UAL Research Online

Items where Subject is "Marketing & Advertising"

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Number of items at this level: 22.

Yesiloglu, Sevil and Memery, Juliet and Chapleo, Chris (2021) To post or not to post: Exploring the motivations behind brand-related engagement types on social networking sites. Internet research, 31 (5). pp. 1849-1873. ISSN 1066-2243

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Yesiloglu, Sevil (2020) The Rise of Influencers and Influencer Marketing. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780367338688

Yesiloglu, Sevil (2017) To post or not to post: Examining motivations of brand/product related posts on social media. PhD thesis, Bournemouth University.

Watson, Anna and Anderson, Stacey (2010) Sustainable luxury: acknowledging and interpreting sustainability in branding strategy. In: In Pursuit of Luxury Conference, London, June 2010. (Unpublished)

Silva, E.S. and Hassani, H. and Madsen, D.Ø. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760

Radclyffe-Thomas, Natascha (2017) Fashioning the global classroom. Australian Council of Deans and Directors of Creative Arts’ (DDCA) web publication NiTRO, 6.

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317.

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641

Hardy, Jonathan (2017) Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication, 5 (1). pp. 81-87. ISSN 2357-1705

Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347.

Denegri-Knott, Janice and Jenkins, Rebecca and Yesiloglu, Sevil and Oshima, Sae and Armon, Stuart (2019) ‘Attention Please’ The Whitepaper. Other. Bournemouth University.

Chen, Zhen Troy and Cheung, Ming (2020) Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads. Social Semiotics. pp. 1-21. ISSN 1035-0330

Chen, Zhen Troy (2021) China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy. Palgrave Macmillan. ISBN 978-981-16-3948-7

Chen, Zhen Troy (2021) Flying with two wings or coming of age of copyrightisation? A historical and socio-legal analysis of copyright and business model developments in the Chinese music industry. Global Media and China, 6 (2). pp. 191-206. ISSN 2059-4364

Chen, Zhen Troy (2018) Policy, locality and networks in a cultural and creative countryside: The case of Jingdezhen, China. In: Craft Economies: Cultural Economies of the Handmade. Bloomsbury Academic, London, pp. 150-161. ISBN 9781474259569

Chen, Zhen Troy (2020) Slice of life in a live and wired masquerade: Playful prosumption as identity work and performance in an identity college Bilibili. Global Media and China, 5 (3). pp. 319-337. ISSN 2059-4364

Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

This list was generated on Sat Jun 25 04:34:30 2022 BST.