Items where Subject is "Marketing & Advertising"

Yesiloglu, Sevil and Memery, Juliet and Chapleo, Chris (2021) To post or not to post: Exploring the motivations behind brand-related engagement types on social networking sites. Internet research, 31 (5). pp. 1849-1873. ISSN 1066-2243

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Yesiloglu, Sevil (2020) The Rise of Influencers and Influencer Marketing. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780367338688

Yesiloglu, Sevil (2017) To post or not to post: Examining motivations of brand/product related posts on social media. PhD thesis, Bournemouth University.

Watson, Anna and Anderson, Stacey (2010) Sustainable luxury: acknowledging and interpreting sustainability in branding strategy. In: In Pursuit of Luxury Conference, London, June 2010. (Unpublished)

Silva, E.S. and Hassani, H. and Madsen, D.Ø. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760

Radclyffe-Thomas, Natascha (2017) Fashioning the global classroom. Australian Council of Deans and Directors of Creative Arts’ (DDCA) web publication NiTRO, 6.

Preston, David and Ross, Rebecca (2018) FreshBritain Knowledge Transfer Partnership. Project Report. FreshBritain.

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317.

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641

Hardy, Jonathan (2017) Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication, 5 (1). pp. 81-87. ISSN 2357-1705

Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067

Hardy, Jonathan (2024) Political economy and critical studies of advertising and media industries. In: Political Economy of Media and Communication: Methodological Approaches. Routledge, Abingdon, Oxon. and New York, pp. 180-200. ISBN 9781032473079

Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X

Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara, Branded Content Governance Project (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.

Hardy, Jonathan (2023) Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries. In: The Routledge Companion to Advertising and Promotional Culture. Routledge, New York, pp. 74-87. ISBN 9780367645106

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347.

Denegri-Knott, Janice and Jenkins, Rebecca and Yesiloglu, Sevil and Oshima, Sae and Armon, Stuart (2019) ‘Attention Please’ The Whitepaper. Other. Bournemouth University.

Chen, Zhen Troy and Whyke, Thomas William (2022) Manufacturing and Commodifying "Chineseness": Micro-Celebrity Li Ziqi’s Construction of an Idyllic Rural China and Her Media Representation on YouTube. In: China's International Communication and Relationship Building. Routledge, London and New York. ISBN 9781003254157

Chen, Zhen Troy and Cheung, Ming (2020) Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads. Social Semiotics. pp. 1-21. ISSN 1035-0330

Chen, Zhen Troy (2021) China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy. Palgrave Macmillan. ISBN 978-981-16-3948-7

Chen, Zhen Troy (2021) Flying with two wings or coming of age of copyrightisation? A historical and socio-legal analysis of copyright and business model developments in the Chinese music industry. Global Media and China, 6 (2). pp. 191-206. ISSN 2059-4364

Chen, Zhen Troy (2018) Policy, locality and networks in a cultural and creative countryside: The case of Jingdezhen, China. In: Craft Economies: Cultural Economies of the Handmade. Bloomsbury Academic, London, pp. 150-161. ISBN 9781474259569

Chen, Zhen Troy (2020) Slice of life in a live and wired masquerade: Playful prosumption as identity work and performance in an identity college Bilibili. Global Media and China, 5 (3). pp. 319-337. ISSN 2059-4364

Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

Bailey, Jocelyn and Preston, David (2020) SDI x Bite Back student projects 2019-20. Project Report. University of the Arts London.