Items where Subject is "Marketing & Advertising"

Article

Yesiloglu, Sevil and Memery, Juliet and Chapleo, Chris (2021) To post or not to post: Exploring the motivations behind brand-related engagement types on social networking sites. Internet research, 31 (5). pp. 1849-1873. ISSN 1066-2243

Silva, E.S. and Hassani, H. and Madsen, D.Ø. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760

Radclyffe-Thomas, Natascha (2017) Fashioning the global classroom. Australian Council of Deans and Directors of Creative Arts’ (DDCA) web publication NiTRO, 6.

Hardy, Jonathan (2017) Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication, 5 (1). pp. 81-87. ISSN 2357-1705

Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X

Chen, Zhen Troy and Cheung, Ming (2020) Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads. Social Semiotics. pp. 1-21. ISSN 1035-0330

Chen, Zhen Troy (2021) Flying with two wings or coming of age of copyrightisation? A historical and socio-legal analysis of copyright and business model developments in the Chinese music industry. Global Media and China, 6 (2). pp. 191-206. ISSN 2059-4364

Chen, Zhen Troy (2020) Slice of life in a live and wired masquerade: Playful prosumption as identity work and performance in an identity college Bilibili. Global Media and China, 5 (3). pp. 319-337. ISSN 2059-4364

Book

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Chen, Zhen Troy (2021) China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy. Palgrave Macmillan. ISBN 978-981-16-3948-7

Book Section

Yesiloglu, Sevil (2020) The Rise of Influencers and Influencer Marketing. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780367338688

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317.

Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641

Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067

Hardy, Jonathan (2024) Political economy and critical studies of advertising and media industries. In: Political Economy of Media and Communication: Methodological Approaches. Routledge, Abingdon, Oxon. and New York, pp. 180-200. ISBN 9781032473079

Hardy, Jonathan (2023) Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries. In: The Routledge Companion to Advertising and Promotional Culture. Routledge, New York, pp. 74-87. ISBN 9780367645106

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347.

Chen, Zhen Troy and Whyke, Thomas William (2022) Manufacturing and Commodifying "Chineseness": Micro-Celebrity Li Ziqi’s Construction of an Idyllic Rural China and Her Media Representation on YouTube. In: China's International Communication and Relationship Building. Routledge, London and New York. ISBN 9781003254157

Chen, Zhen Troy (2018) Policy, locality and networks in a cultural and creative countryside: The case of Jingdezhen, China. In: Craft Economies: Cultural Economies of the Handmade. Bloomsbury Academic, London, pp. 150-161. ISBN 9781474259569

Conference, Symposium or Workshop Item

Watson, Anna and Anderson, Stacey (2010) Sustainable luxury: acknowledging and interpreting sustainability in branding strategy. In: In Pursuit of Luxury Conference, London, June 2010. (Unpublished)

Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

Report

Preston, David and Ross, Rebecca (2018) FreshBritain Knowledge Transfer Partnership. Project Report. FreshBritain.

Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara, Branded Content Governance Project (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.

Denegri-Knott, Janice and Jenkins, Rebecca and Yesiloglu, Sevil and Oshima, Sae and Armon, Stuart (2019) ‘Attention Please’ The Whitepaper. Other. Bournemouth University.

Bailey, Jocelyn and Preston, David (2020) SDI x Bite Back student projects 2019-20. Project Report. University of the Arts London.

Thesis

Yesiloglu, Sevil (2017) To post or not to post: Examining motivations of brand/product related posts on social media. PhD thesis, Bournemouth University.