Watson, Anna and Anderson, Stacey (2010) Sustainable luxury: acknowledging and interpreting sustainability in branding strategy. In: In Pursuit of Luxury Conference, London, June 2010. (Unpublished)
Hardy, Jonathan (2011) Mapping commercial intertextuality: HBO’s True Blood. Convergence: The International Journal of Research into New Media Technologies, 17 (1). ISSN 1748-7382
Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416
Yesiloglu, Sevil (2017) To post or not to post: Examining motivations of brand/product related posts on social media. PhD thesis, Bournemouth University.
Radclyffe-Thomas, Natascha (2017) Fashioning the global classroom. Australian Council of Deans and Directors of Creative Arts’ (DDCA) web publication NiTRO, 6.
Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317.
Hardy, Jonathan (2017) Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication, 5 (1). pp. 81-87. ISSN 2357-1705
Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347.
Preston, David and Ross, Rebecca (2018) FreshBritain Knowledge Transfer Partnership. Project Report. FreshBritain.
Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835
Hague, Ian (2018) The Price of Nostalgia: Digital Comics and Ownership. In: Retro! Time, Memory, Nostalgia: The Ninth International Graphic Novel and Comics Conference, 27-29 June 2018, Bournemouth University.
Chen, Zhen Troy (2018) Policy, locality and networks in a cultural and creative countryside: The case of Jingdezhen, China. In: Craft Economies: Cultural Economies of the Handmade. Bloomsbury Academic, London, pp. 150-161. ISBN 9781474259569
Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.
Silva, E.S. and Hassani, H. and Madsen, D.Ø. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760
Seraphin, Hugues and Green, Sarah (2019) The Significance of the Contribution of Children to Conceptualising the Destination of the Future. International Journal of Tourism Cities, 5 (4). pp. 544-559. ISSN 2056-5607
Denegri-Knott, Janice and Jenkins, Rebecca and Yesiloglu, Sevil and Oshima, Sae and Armon, Stuart (2019) ‘Attention Please’ The Whitepaper. Other. Bournemouth University.
Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688
Yesiloglu, Sevil (2020) The Rise of Influencers and Influencer Marketing. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780367338688
Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641
Chen, Zhen Troy and Cheung, Ming (2020) Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads. Social Semiotics. pp. 1-21. ISSN 1035-0330
Chen, Zhen Troy (2020) Slice of life in a live and wired masquerade: Playful prosumption as identity work and performance in an identity college Bilibili. Global Media and China, 5 (3). pp. 319-337. ISSN 2059-4364
Bailey, Jocelyn and Preston, David (2020) SDI x Bite Back student projects 2019-20. Project Report. University of the Arts London.
Yesiloglu, Sevil and Memery, Juliet and Chapleo, Chris (2021) To post or not to post: Exploring the motivations behind brand-related engagement types on social networking sites. Internet research, 31 (5). pp. 1849-1873. ISSN 1066-2243
Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429
Hardy, Jonathan (2021) Meeting the challenges of media and marketing convergence: Revising critical political economy approaches. In: The Routledge Companion to Media Industries. Routledge. ISBN 9780429275340
Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X
Chen, Zhen Troy (2021) China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy. Palgrave Macmillan. ISBN 978-981-16-3948-7
Chen, Zhen Troy (2021) Flying with two wings or coming of age of copyrightisation? A historical and socio-legal analysis of copyright and business model developments in the Chinese music industry. Global Media and China, 6 (2). pp. 191-206. ISSN 2059-4364
Chen, Zhen Troy and Whyke, Thomas William (2022) Manufacturing and Commodifying "Chineseness": Micro-Celebrity Li Ziqi’s Construction of an Idyllic Rural China and Her Media Representation on YouTube. In: China's International Communication and Relationship Building. Routledge, London and New York. ISBN 9781003254157
Almaguer Buentello, Daniel and Bardey, Aurore and Rogaten, Jekaterina (2022) Beyond the gender dichotomy in fashion: Exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women. Journal of Fashion Marketing and Management. ISSN 1361-2026
Jardim, Marilia (2023) The Fashion of Global Warming: Between Counterculture and Trend, Discursive Translations in Post-consumerism. Recherches en communication (55). pp. 157-174. ISSN 2033-3331
Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067
Hardy, Jonathan (2023) Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries. In: The Routledge Companion to Advertising and Promotional Culture. Routledge, New York, pp. 74-87. ISBN 9780367645106
Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.
Hardy, Jonathan (2024) Identifying digital advertising: Paradoxes and problems in governance. In: Digital Advertising Evolution. Routledge, Abingdon, Oxon, pp. 293-310. ISBN 9781003168485
Hardy, Jonathan (2024) Political economy and critical studies of advertising and media industries. In: Political Economy of Media and Communication: Methodological Approaches. Routledge, Abingdon, Oxon. and New York, pp. 180-200. ISBN 9781032473079
Hardy, Jonathan (2025) Market Impoverishment, Democratic Choices. In: Media Pasts and Futures: Critical Reflections on Power Without Responsibility. Critical, Digital and Social Media Studies, 1 . University of Westminster Press, London, pp. 69-74.
Shamim, Nida and Banerjee, Arnab and Gupta, Suraksha and Jansberg, Clarinda and Verma, Deep Sagar and Shin, Matthew Minsuk (2026) Promoting Responsible Tourism using Generative AI Nudges. European Business Review. ISSN 1758-7107
Hardy, Jonathan (2026) Branded Content Governance Project’s Media-Marketing Integration Conference. Advertising & Society Quarterly, 26 (4). ISSN 2475-1790
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