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UAL Research Online

Items where Subject is "Marketing & Advertising"

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Number of items at this level: 6.

2010

Watson, Anna and Anderson, Stacey (2010) Sustainable luxury: acknowledging and interpreting sustainability in branding strategy. In: In Pursuit of Luxury Conference, London, June 2010. (Unpublished)

2017

Radclyffe-Thomas, Natascha (2017) Fashioning the global classroom. Australian Council of Deans and Directors of Creative Arts’ (DDCA) web publication NiTRO, 6.

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317.

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347.

2018

Bunting, Elizabeth H (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

2019

Silva, E.S. and Hassani, H. and Madsen, D.O. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760

This list was generated on Tue Aug 4 06:43:35 2020 BST.