Items where Author is "Foroudi:Mohammad M.::"

Foroudi, Pantea and Cuomo, Maria Teresa and Foroudi, Mohammad M. and Katsikeas, Constantine S. and Gupta, Suraksha (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113. ISSN 1873-7978

Foroudi, Pantea and Yu, Qionglei and Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138. pp. 218-227. ISSN 1873-5509

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89. pp. 462-474. ISSN 1873-7978

Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123