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Items where Author is "Kitchen:Philip J.::"
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Foroudi, Pantea
and
Jin, Zhongqi
and
Gupta, Suraksha
and
Foroudi, Mohammad M.
and
Kitchen, Philip J.
(2018)
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention.
Journal of Business Research, 89. pp. 462-474. ISSN 1873-7978
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