Items where Author is "Kitchen:Philip J.::"

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89. pp. 462-474. ISSN 1873-7978

Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123