Items where Subject is "International Marketing"

Article

Radclyffe-Thomas, Natascha (2015) Stitching across time: Heritage and history in contemporary Hong Kong fashion. Clothing Cultures, 2 (3). pp. 241-255. ISSN 2050-0742

Demyanova, Daria and Colucci, Mariachiara and Silva, E.S. and Vecchi, Alessandra (2023) Assessing consumers’ propensity towards product-service systems in the fashion industry: A cross-national comparison between Russia and Italy. Journal of Cleaner Production, 428. ISSN 0959-6526

Book

Vecchi, Alessandra and Buckley, Chitra (2016) Handbook of Research on Global Fashion Management and Merchandising. IGI Global. ISBN 9781522501107

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Book Section

Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2017) Size Recommendations in Online Fashion Retail - Opportunities and Challenges. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 348-362. ISBN 9781522518655

Vecchi, Alessandra (2013) Chinese acquisitions and their impact on the Made in Italy Luxury Sector. In: Confronting Contemporary Business Challenges through Management Innovation: Proceedings of the 6th EuroMed Conference of the Academy of Business (EMAB). EMAB, pp. 2445-2459. ISBN 9789963711161

Vecchi, Alessandra (2017) Preface. In: Advanced Fashion Technology and Operations Management. IGI Global. ISBN 9781522518655

Jackson, Tim and Haid, Carmen (2006) Global Luxury Brands. In: The Fashion Handbook. Routledge, pp. 57-82. ISBN 0415255805

Hepple, Sarah J. and Dennison, Julie A. (2017) The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global book series Advances in Business Information Systems and Analytics . IGI Global, Hershey, PA, USA, pp. 250-276. ISBN 9781522518662

Bonetti, Francesca and Perry, Patsy and Fernie, John (2017) The Evolution of Luxury Fashion Retailing in China. In: Luxury Fashion Retail Management. Springer Singapore, pp. 49-67.

Conference, Symposium or Workshop Item

Vecchi, Alessandra (2013) The impact of Chinese Acquisitions on the Made in Italy Luxury Sector: A systematic review of the literature. In: International Academy of Business and Economics.