Items where Subject is "Advertising"

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Searing, Caroline and Zeilig, Hannah (2015) Mirror Mirror: cosmetic advertising and the perception of ageing beauty. In: Fashion Tales 2015 - Feeding the Imaginary, 18-20 June 2015, Universitaa Cattolica del Sacro Cuore, Milan, Italy.

Ramani, Shyama V. and Lanzolla, Noemi and Gupta, Suraksha and Banerjee, Arnab (2025) Sustainable Consumption with Slow Fashion. International Journal of Advertising. ISSN 1759-3948

Preston, David (2011) The corporate trailblazers. Ultrabold: The Journal of St Bride Library, 10. pp. 14-21.

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641

Hardy, Jonathan (2016) Money, (Co)Production and Power. Digital Journalism, 5 (1). pp. 1-25. ISSN 2167 082X

Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X

Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.

Hardy, Jonathan (2024) Identifying digital advertising: Paradoxes and problems in governance. In: Digital Advertising Evolution. Routledge, Abingdon, Oxon, pp. 293-310. ISBN 9781003168485

Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067

Hardy, Jonathan (2024) Political economy and critical studies of advertising and media industries. In: Political Economy of Media and Communication: Methodological Approaches. Routledge, Abingdon, Oxon. and New York, pp. 180-200. ISBN 9781032473079

Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

Anderson, Peter (2004) Advertising Campaign. [Art/Design Item]