Items where Subject is "Advertising"

Art/Design Item

Anderson, Peter (2004) Advertising Campaign. [Art/Design Item]

Article

Smith, Karen (2004) 'I am me, but who are you and what are we?': The translation of personal pronouns and possessive determiners in advertising texts. Multilingua, 23 (3). pp. 283-303. ISSN 1613-3684

Smith, Karen (2006) Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics, 15 (2). pp. 159-182. ISSN 1461-7293

Scalvini, Marco (2026) Brand governance in the platform economy: From political to regulatory recognition. New Media and Society. ISSN 1461-4448

Ramani, Shyama V. and Lanzolla, Noemi and Gupta, Suraksha and Banerjee, Arnab (2025) Sustainable Consumption with Slow Fashion. International Journal of Advertising. ISSN 1759-3948

Preston, David (2011) The corporate trailblazers. Ultrabold: The Journal of St Bride Library, 10. pp. 14-21.

Hardy, Jonathan (2016) Money, (Co)Production and Power. Digital Journalism, 5 (1). pp. 1-25. ISSN 2167 082X

Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X

Gupta, Suraksha and Abdollahi, Shahpar and Melewar, T C and Shin, Matthew Minsuk and Theodorakopoulos, Nick and Monder, Ram (2026) An inclusive community of practice with diverse key account partners for a sustainable global value chain. Industrial Marketing Management, 135. pp. 151-172. ISSN 1873-2062

Book

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Smith, Karen (2009) The Translation of Advertising Texts: a Study of English-Language Advertisements and their Translations in Russian. VDM Verlag Dr. Mueller. ISBN 978-3639217827

Raphael, Jackie and Lam, Celia (2025) Celebrity Bromance and Comradery Capital in Asia. Asian Celebrity and Fandom Studies . Bloomsbury, London. ISBN 9780755655014

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Book Section

Smith, Karen (2007) Rhetorical Figures and the Translation of Advertising Headlines. In: The Language of Advertising: Modern Themes in English Studies. Routledge, United Kingdom, pp. 228-253. ISBN 978-0-415-41215-5

Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641

Hardy, Jonathan (2024) Identifying digital advertising: Paradoxes and problems in governance. In: Digital Advertising Evolution. Routledge, Abingdon, Oxon, pp. 293-310. ISBN 9781003168485

Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067

Hardy, Jonathan (2024) Political economy and critical studies of advertising and media industries. In: Political Economy of Media and Communication: Methodological Approaches. Routledge, Abingdon, Oxon. and New York, pp. 180-200. ISBN 9781032473079

Conference, Symposium or Workshop Item

Searing, Caroline and Zeilig, Hannah (2015) Mirror Mirror: cosmetic advertising and the perception of ageing beauty. In: Fashion Tales 2015 - Feeding the Imaginary, 18-20 June 2015, Universitaa Cattolica del Sacro Cuore, Milan, Italy.

Hague, Ian and Horton, Ian (2025) Graphic Design Histories and the Absence of Comics. In: The Design of History and The History of Design Symposium, 15 September 2025, London College of Communication, UAL.

Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

Report

Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.

Hardy, Jonathan (2024) Don’t make advertising the next sewage scandal: accountability and oversight in UK online advertising regulation. Project Report. University of the Arts London. (Unpublished)

Thesis

Sorrentino, Miriam (2025) Made You Look: Moments of encounter with [ambient] advertising in everyday places. PhD thesis, University of The Arts London.