Items where Subject is "Advertising"

Art/Design Item

Anderson, Peter (2004) Advertising Campaign. [Art/Design Item]

Article

Preston, David (2011) The corporate trailblazers. Ultrabold: The Journal of St Bride Library, 10. pp. 14-21.

Hardy, Jonathan (2016) Money, (Co)Production and Power. Digital Journalism, 5 (1). pp. 1-25. ISSN 2167 082X

Hardy, Jonathan (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism. ISSN 2167-082X

Book

Yesiloglu, Sevil and Costello, Joyce (2020) Influencer Marketing: Brand Communities and Engagement. Routledge. ISBN 9780367338688

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Book Section

Hardy, Jonathan (2020) Branded content: practices and governance. In: Innovation in Advertising and Branding Communication. Routledge, Abingdon, Oxon. ISBN 9780367443641

Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067

Hardy, Jonathan (2024) Political economy and critical studies of advertising and media industries. In: Political Economy of Media and Communication: Methodological Approaches. Routledge, Abingdon, Oxon. and New York, pp. 180-200. ISBN 9781032473079

Conference, Symposium or Workshop Item

Searing, Caroline and Zeilig, Hannah (2015) Mirror Mirror: cosmetic advertising and the perception of ageing beauty. In: Fashion Tales 2015 - Feeding the Imaginary, 18-20 June 2015, Universitaa Cattolica del Sacro Cuore, Milan, Italy.

Bunting, Liz (2018) Creative Brief Writing: The Launchpad for Great Creative Work. In: Creative Brief Writing: The Launchpad for Great Creative Work, 24/04/2018, Kings College.

Report

Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara, Branded Content Governance Project (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.