Items where Author is "Wang:YiChuan::"

Gupta, Suraksha and Yan, Chaonan and Wang, YiChuan and Zhang, Minhao and Ozdemir, Sena and Koufopoulos, Dimitrios (2025) What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets. Industrial Marketing Management, 129. pp. 134-150. ISSN 1873-2062 Item availability restricted.

Gupta, Suraksha and Wang, YiChuan and Patel, Parth and Czinkota, Michael (2025) Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. International Journal of Information Management, 82. ISSN 0268-4012 Item availability restricted.

Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625

Joseph, Abraham and Gupta, Suraksha and Wang, YiChuan and Schoefer, Klaus (2021) Corporate Rebranding: An Internal Perspective. Journal of Business Research, 130. ISSN 1873-7978