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Items where Subject is "Business and Administrative studies > Marketing"

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Number of items at this level: 24.

Article

Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2014) Assessing the applicability of a sizing framework into online fashion retail. International Journal of Advanced Information Science and Technology, 29 (1). pp. 102-108. ISSN 2319 - 2682

Omar, Ogenyi and Kent, Anthony (2001) International airport influences on impulsive shopping: trait and normative approach. International Journal of Retail & Distribution Management, 29 (5). pp. 226-235. ISSN 0959-0552

Lewis, Reina (2010) Marketing Muslim lifestyle: a new media genre. Journal of Middle East Women’s Studies, 6 (3). pp. 58-90. ISSN 15525864

Kontu, Hanna and Vecchi, Alessandra (2014) Why all that noise – assessing the strategic value of social media for fashion brands. Journal of Global Fashion Marketing, 5 (3). pp. 235-250. ISSN 2093-2685

Kirby, Audrey and Kent, Anthony (2010) The local icon: Reuse of buildings in place marketing. Journal of Town and City Management, 1 (1). pp. 80-91. ISSN 1756-9538

Kent, Anthony and Stone, Dominic (2007) The Body Shop and the role of design in retail branding. International Journal of Retail & Distribution Management, 35 (7). pp. 531-543. ISSN 09590552

Kent, Anthony and Stone, Dominic (2007) The Body Shop design: an evolving retail brand identity. Strategic Direction, 23 (11). pp. 9-11. ISSN 02580543

Kent, Anthony and Kirby, Audrey (2009) The design of the store environment and its implications for retail image. The International Review of Retail, Distribution and Consumer Research, 19 (4). pp. 457-468. ISSN 0959-3969

Kent, Anthony and Brown, Reva Berman (2006) Erotic retailing in the UK (1963-2003): The view from the marketing mix. Journal of Management History, 12 (2). pp. 199-211. ISSN 1751-1348

Kent, Anthony (2007) Creative space: design and the retail environment. International Journal of Retail & Distribution Management, 35 (9). pp. 734-745. ISSN 0959-0552

Kent, Anthony (2009) The role of the museum shop in extending the visitor experience. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 67-77. ISSN 1465-4520

Hayes, Debie and Slater, Alix (2002) 'Rethinking the missionary position' - the quest for sustainable audience development strategies. Managing Leisure, 7 (1). pp. 1-17. ISSN 1466-450X

Hayes, Debie and Booth, Elizabeth (2005) Authoring the Brand: Literary Licensing. Young Consumers, volume 7 (number 1). pp. 43-53. ISSN 17473616

Dada, Olufunmilola and Watson, Anna (2013) Entrepreneurial orientation and the franchise system: organisational antecedents and performance outcomes. European Journal of Marketing, 47 (5/6). pp. 790-812.

Book Section

Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2016) Enhancing online fashion retail - the quest for the perfect fit. In: Technological Challenges & Management: Matching Human & Business Needs. CRC Press/Taylor & Francis Group. ISBN 9781482261011 (In Press)

Peng, Fanke and Vecchi, Alessandra and Al-Sayegh, Mouhannad (2016) How to use digital technology and fashion metadata to improve the user experience for online fashion retail. In: Handbook of Research on Fashion Management and Merchandising. Advances in Logistics, Operations, and Management Science . IGI Global. (In Press)

Kontu, Hanna and Vecchi, Alessandra (2016) Going Social: some illustrative evidence from the Italian Luxury Fashion Industry. In: Handbook of Research on Fashion Management and Merchandising. Advances in Logistics, Operations, and Management Science . IGI Global. (In Press)

Kontu, Hanna and Vecchi, Alessandra (2013) The Strategic Use of Social Media in the Fashion Industry. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global. ISBN 9781466647497

Conference, Symposium or Workshop Item

Roncha, Ana and Montecchi, Matteo (2013) The Dimensions of Luxury. In: International Workshop on Luxury Retail, Operations & Supply Chain Management, Milan.

Radclyffe-Thomas, Natascha (2014) Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai. In: Fashion in Fiction Conference: Style Stories and Transglobal Narratives, 12th - 15th June 2014, City University Hong Kong.

Kent, Anthony and Warnaby, Gary and Kirby, Audrey (2009) Architecture and the Marketing of Urban Shopping Destinations. In: Academy of Marketing conference, 7-9 July 2009, Leeds Metropolitan University. (Unpublished)

Kent, Anthony (2011) Heritage and innovation in luxury brands' flagship stores. In: Fashion and Luxury: Between Heritage and Innovation, 11-14th April 2011, Institute Francais de la Mode.

De Silva, Jorge (2009) Supply chain - Putting theory into practice. In: Design for Tomorrow's Customer Today, Bejing, Shanghai, London.

Thesis

Kent, Anthony (2013) An interdisciplinary approach to the conceptualisation of retail environments. PhD thesis, University of the Arts London.

This list was generated on Fri Sep 4 02:31:07 2015 BST.