Items where Subject is "Fashion Marketing & Promotion"

2002

Entwistle, Joanne (2002) The Aesthetic Economy: The production of value in the field of fashion modelling. Journal of Consumer Culture, 2 (3). pp. 317-339. ISSN 1469-5405

2003

Kent, Anthony and Dennis, Charles and Danton, Sue (2003) An evaluation of mentoring for SME retailers. International Journal of Retail & Distribution Management, 31 (8). pp. 440-448. ISSN 0959-0552

Kent, Anthony (2003) 2D23D: Management and design perspectives on retail branding. International Journal of Retail & Distribution Management, 31 (3). pp. 131-142. ISSN 0959-0552

2004

Kent, Anthony (2004) Ethical perspectives on the erotic in retailing. Qualitative Market Research, An International Journal, 8 (4). pp. 430-439. ISSN 13522752

Edwards, Bronwen (2004) Making the West End modern: space, architecture and shopping in 1930s London. PhD thesis, University of the Arts London.

2005

Dakers, Caroline (2005) James Morrison (1789-1857), 'Napoleon of Shopkeepers,' Millionaire Haberdasher, Modern Entrepreneur. In: Fashion and Modernity. Berg, Oxford, pp. 17-32. ISBN 1845200276

2006

Ross, Frances and Ranchhod, Ashok (2006) eTailing Strategies within the Intimate Apparel Market. In: Academy of Marketing Conference, 4-6 July 2006, London.

Ross, Frances and Casile, Gianluca (2006) Defining and determining the twenty-first century menswear luxury consumer; understanding and managing sensory perceptions for the 'new man'. In: D2B 1st International Design Management Conference, March 2006, Shanghai.

Rocamora, Agnès and Entwistle, Joanne (2006) The Field of Fashion Materialized: A Study of London Fashion Week. Sociology, 40 (4). pp. 735-751. ISSN 0038-0385

Kent, Anthony and Stone, Dominic (2006) Retail Design Management: The Creation of Brand Value. In: D2B The 1st International Design Management Symposium, March 2006, Jiao Tong University, Shanghai, China.

Jackson, Tim and Haid, Carmen (2006) Global Luxury Brands. In: The Fashion Handbook. Routledge, pp. 57-82. ISBN 0415255805

Entwistle, Joanne and Wissinger, Elizabeth (2006) Keeping up Appearances: aesthetic labour and identity in the fashion modelling industries of London and New York. Sociological Review, 54 (4). pp. 774-794. ISSN 0038-0261

2007

Dyson, Lynda (2007) Customer Magazines: The Rise of ‘Glossies’ as Brand Extensions. Journalism Studies, ume. 634 - 641. ISSN 1461-670X

Cheang, Sarah (2007) Selling China: Class, Gender and Orientalism at the Department Store. Journal of Design History, 20 (1). pp. 1-16. ISSN 09524649

2008

Jackson, Tim and Shaw, David (2008) Mastering Fashion Marketing. Palgrave Macmillan. ISBN 9781403919021

2010

Fraser, Simon and Oberlack, Ulrike and Wright, Elizabeth (2010) Trends and tradition: Negotiating different cultural models in relation to sustainable craft and artisan production. In: Sustainability in Design: Now! Proceedings of the LeNS Conference, Bangalore, India 29th September to 1st October 2010 Challenges and Opportunities for Design Research, Education and Practice in the XXI Century. Greenleaf Publishing Limited, Sheffield, pp. 351-359. ISBN 978-1-906093-54-9

2012

Nobbs, Karinna and McColl, Julie (2012) A conceptual taxonomy of fashion visual merchandising attributes. In: KAMS Global Marketing Conference, July 19th-22nd, 2012, COEX, Seoul, Republic of Korea.

Kontu, Hanna and Vecchi, Alessandra (2012) Social media and their use in fashion retail – some illustrative evidence from luxury firms. In: Proceedings of the International workshop on Luxury Retail, Operations and Supply Chain Management. Polytechnic of Milan.

2013

Roncha, Ana and Montecchi, Matteo (2013) The Dimensions of Luxury. In: International Workshop on Luxury Retail, Operations & Supply Chain Management, Milan.

Radclyffe-Thomas, Natascha and Radclyffe-Thomas, Babette (2013) The New Shanghai Xiaojie: Chinese Fashion Identities. In: 2nd International Non-Western Fashion Conference, 21st-22nd November 2013, London College of Fashion.

Kontu, Hanna and Vecchi, Alessandra (2013) Branding and the Strategic Use of Social Media: Some Illustrative Evidence from the Fashion Industry. In: 1st International Conference on Digital Fashion, 16-17 May 2013, London College of Fashion, 20 John Prince's St, London W1G 0BJ.

2014

Roncha, Ana and Montecchi, Matteo and Nobbs, Karinna (2014) Disrupting Fashion through Innovation: How crowd-sourcing is changing the business model for fashion brands and prompting engagement with communities. In: 16th IFFTI Annual Conference, Bunka Gakuen University, Tokyo, Japan.

Radclyffe-Thomas, Natascha and Roncha, Ana and Varley, Rosemary (2014) Ethical Brand Building and the Collaborative Fashion Brand: Flying the Flag for Social Entrepreneurship - TOMS a Case Study. In: Global Fashion Management Conference, 13-15 February 2014, London College of Fashion.

Radclyffe-Thomas, Natascha and Roncha, Ana (2014) Creative Connections: Facebook as a Third Space for Learning and Collaboration. In: London College of Fashion College Conference: Flexible and Sustainable Learning, 3rd April 2014, London College of Fashion.

Radclyffe-Thomas, Natascha and Roncha, Ana (2014) Creative Cross-cultural Connections: Facebook as a Third Space for Learning and Collaboration. In: Designs on eLearning 2014: Forging Creative Connections, 17-18 September 2014, Texas State University.

Radclyffe-Thomas, Natascha and Roncha, Ana (2014) Sustainable marketing strategies prompting closer relationships between brands & consumers. In: 2nd International Colloquium on Design, Branding & Marketing, 9-10 December 2014, Nottingham Trent University.

Mair, Carolyn (2014) A Cognitive and Social Psychological Perspective on the Demand for Fashion. In: 18th International Conference of the Association for Cultural Economics International (ACEI), June 24 - 27, 2014, University of Quebec, Montreal.

2015

Kontu, Hanna (2015) Creating a Strategy for Social Media, Perspectives from the Fashion Industry. PhD thesis, University of the Arts London.

Cooper, Tony and Stavros, Constantino and Dobele, Angela (2015) Shut Up and Take My Money: Engaging Facebook Communities to Build the Brand Narrative. In: ANZMAC 2015, 30 November - 2 December 2015, The University of New South Wales, Sydney, Australia.

2016

Spencer Millspaugh, Jennifer Estella (2016) Global Branding for Fashion Entrepreneurs: How Womenswear SMEs Design Their Firms to Grow Internationally. PhD thesis, University of the Arts London.

Roncha, Ana and Radclyffe-Thomas, Natascha (2016) How TOMS' "One Day Without Shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform. Journal of Fashion Marketing and Management, 20 (3). pp. 300-321. ISSN 1361-2026

Radclyffe-Thomas, Natascha and Roncha, Ana (2016) Selling the Brand Story: Social and Business Innovation in a One for One® Business Model. In: Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald. ISBN 978-1-78635-456-3

Radclyffe-Thomas, Natascha and Peirson-Smith, Anne and Roncha, Ana and Huang, Adrian (2016) Creative Cross-cultural Connections: Facebook as a Third Space for International Collaborations. In: University Partnerships for Academic and Program Development (IHETL). Emerald Insight, pp. 243-266. ISBN 978-1-78635-300-9

Cooper, Tony and Stavros, Constantino and Dobele, Angela (2016) Managing the Paradox of Growth in Brand Communities Through Social Media. In: ANZMAC 2016, 5 - 7 December, 2016, University of Canterbury, Christchurch, New Zealand.

2017

Vecchi, Alessandra (2017) Preface. In: Advanced Fashion Technology and Operations Management. IGI Global. ISBN 9781522518655

Montecchi, Matteo and Nobbs, Karinna (2017) Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 294-317.

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 318-347.

Cooper, Tony and Stavros, Constantino and Dobele, Angela (2017) Brand Response to Consumer Backlash in Social Media: A Typology. In: ANZMAC 2017, 4 - 6 December 2017, RMIT University, Melbourne.

Bonetti, Francesca and Perry, Patsy (2017) A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 137-163. ISBN 9781522518655

2018

Wong, Kwok Kei (2018) Cultural Translation: An Analysis of Chinese Tropes in Emerging Luxury Chinese Lifestyle Fashion Brands. PhD thesis, University of the Arts London.

Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.

Radclyffe-Thomas, Natascha and Varley, Rosemary and Roncha, Ana (2018) Balancing the books: Creating a model of responsible fashion business education. Art Design and Communication in Higher Education, 17 (1). pp. 80-106. ISSN 1474273X

Radclyffe-Thomas, Natascha (2018) Profit and purpose: The case for sustainable luxury fashion. IFFTI 2018 Shanghai Fashion Future Conference Proceedings. pp. 263-270. ISSN 978-7-5669-1385-2

Radclyffe-Thomas, Natascha (2018) Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai. In: Transglobal Fashion Narratives. Intellect. ISBN 9781783208449

2019

Cooper, Tony and Stavros, Constantino and Dobele, Angela (2019) The Levers of Engagement: An Exploration of Governance in an Online Brand Community. Journal of Brand Management, 26 (3). pp. 240-254. ISSN 1350-231X

Black, Sandy and Williams, Dilys and Burcikova, Mila and Vecchi, Alessandra and Norton, Zoe and Brennan, Geraldine and Lyon, Fergus and Colombi, Chiara and D'Itria, Erminia and Clutier-Léauté, Danielle and Ruelle-Akl, Natalie (2019) Support Report Mapping Sustainable Fashion Opportunities for SMES. Project Report. European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Luxembourg.

Augello, Matteo (2019) Corporate Cultural Policies and Museums: a Critical Evaluation of the Role of the Industry in the Evolution of Fashion Curation in Italy. PhD thesis, University of the Arts London.

2020

Yuille, Paul (2020) How can the attitudes that Generation-Y hold towards the physical qualities of fast-fashion garments be understood and used to raise awareness and change current patterns of consumption? PhD thesis, University of the Arts London.

Van Volkinburg, Nina (2020) Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within the Field of Fashion through the lens of Service Dominant Logic. PhD thesis, University of Exeter.

Banerjee, Arnab and Buhroy, Siewspah (2020) Majuli weaving cluster: a study on weaver dropout using industry competitive analysis and concepts of behavioral economics. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 12 (2). pp. 193-218. ISSN 1756-9389

2021

Jack, Lisa and Frei, Regina (2021) Fashion retailer Primark is refusing to sell online – here’s why it is right to do so. The Conversation. ISSN 2201-5639

Banerjee, Arnab and Jain, Pradeep (2021) Re-Imagining Entrepreneurship Development Policies in India: The Potential Role of Irrationality and Behavioural Nudges. In: SUSCON 2021: 8th Annual International Conference on Sustainability, 26-30 July 2021, Shillong, India (Online).

2022

Banerjee, Arnab and Jain, Pradeep (2022) The Potential Role of Irrationality and Behavioural Nudges in Entrepreneurship Development Policies in India. IIMS Journal of Management Science, 15 (2). ISSN 0976-173X

2023

Tregenza, Liz (2023) Wholesale Couture: London and Beyond, 1930-1970. Bloomsbury, United Kingdom. ISBN 9781350245860

Alexander, Bethan and Butling, Ben (2023) Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding. (In Press)

2024

Wise, Troy (2024) Branded on Instagram: Navigating Co-created Aesthetics and Narratives through Critical Fashion Identity Practice. PhD thesis, University of the Arts London.

Banerjee, Arnab and Kamdpal, Kritika (2024) Policy Implications of Cognitive Biases at Different Entrepreneurial Stages Leading to Action-intention Gap: A Conceptual Model. In: 6th Annual Conference for Aston India Center for Applied Research, 1-2 September 2024, Aston University Birmingham.