Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management, 48 (5). pp. 433-451. ISSN 0959-0552
Watson, Anna and Alexander, Bethan and Salavati, Leyla (2018) The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail and Distribution Management. ISSN 0959-0552
Vecchi, Alessandra and Silva, E.S. and Angel, L.M.J. (2020) Nation Branding, Cultural Identity and Political Polarization – An Exploratory Framework. International Marketing Review. ISSN 0265-1335
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2014) Assessing the applicability of a sizing framework into online fashion retail. International Journal of Advanced Information Science and Technology, 29 (1). pp. 102-108. ISSN 2319 - 2682
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2015) Looking for the perfect fit? Online fashion retail - opportunities and challenges. Conference Proceedings: The Business & Management Review, 6 (3). pp. 134-146. ISSN 2047-2854
Vecchi, Alessandra and Colucci, Mariachiara (2023) Ephemeral who? Evidence from the reconversion process implemented by Italian fashion companies in response to the COVID-19 pandemic. European Management Review.
Vecchi, Alessandra and Brennan, Louis (2014) An Analysis of Chinese acquisitions of Made in Italy firms in the luxury sector. Chinese Business Review, 13 (3). pp. 192-208. ISSN 1537-1506
Vecchi, Alessandra (2019) Digital Innovation in Luxury Heritage Firms. Current Trends in Fashion Technology & Textile Engineering, 5 (3). pp. 86-89.
Vecchi, Alessandra (2014) Evidence from Chinese acquisitions of Made in Italy firms in the luxury sector – The acquisition of a traditional luxury firm. European Journal of Management, 14 (1). pp. 113-124. ISSN 1555-4015
Vecchi, Alessandra (2013) The Impact of Chinese Acquisitions on the Made in Italy Luxury Sector. Journal of International Finance and Economics, 3 (2). pp. 75-82. ISSN 1555-6336
Vecchi, Alessandra (2014) The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker. Journal of International Business and Economics, 14 (1). pp. 97-108. ISSN 1544-8037
Vecchi, Alessandra (2014) The allure of brand heritage – The Chinese acquisition of an Italian luxury pen maker. Journal of International Business and Economics, 14 (1). pp. 97-108. ISSN 1544-8037
Vecchi, Alessandra (2013) The impact of Chinese Acquisitions on the Made in Italy Luxury Sector: A systematic review of the literature. California Business Review, 1 (2). pp. 39-52. ISSN 1650-1820
Silva, E.S. and Hassani, H. and Madsen, D.Ø. and Gee, Liz (2019) Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends. Social Sciences, 8 (4). ISSN 2076-0760
Silva, E.S. and Hassani, H. and Madsen, D.Ø. (2019) Big Data in fashion: transforming the retail sector. Journal of Business Strategy. ISSN 0275-6668
Rockett, Eleanor (2018) Trashion: An analysis of intellectual property protection for the fashion industry. The Plymouth Law Review, 11. pp. 80-102. ISSN 2054-149X
Kontu, Hanna and Vecchi, Alessandra (2014) Why all that noise – assessing the strategic value of social media for fashion brands. Journal of Global Fashion Marketing, 5 (3). pp. 235-250. ISSN 2093-2685
Della Piana, Bice and Vecchi, Alessandra and Marino, Vttoria and D'arco, Mario (2019) How do family firms grow? The strategic goals of innovation and internationalization. International Journal of Business and Management, 14 (2). ISSN 1833-8119
Della Piana, Bice and Vecchi, Alessandra and Jimenez, Alfredo (2018) Embracing a new perspective on the governance of family business groups: A cross-cultural perspective. European Journal of International Management, 12 (3). pp. 223-254. ISSN 1751-6765
Della Piana, Bice and Vecchi, Alessandra (2017) The Internationalization of a Family Business Group: The Ownership, the Leadership and the importance of the Socio-Emotional Wealth Dimensions. Management Research: Journal of the Iberoamerican Academy of Management, 15 (4). pp. 380-404. ISSN 1536-5433
Boardman, R. and Haschka, Y. and Chrimes, C. and Alexander, Bethan (2020) Fashion ‘See-now-buy-now’: Implications And Process Adaptations. Journal of Fashion Marketing and Management, 24 (3). ISSN 1361-2026
Blazquez, Marta and Henninger, C.E and Alexander, Bethan and Franquesa, Carlota (2019) Consumers’ intentions towards sustainability: A Spanish fast-fashion perspective. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 12 (1). pp. 34-54. ISSN 1756-9389
Blazquez, Marta and Alexander, Bethan and Fung, Karie (2020) Exploring Millennial’s Perceptions towards Luxury Fashion Wearable Technology. Journal of Fashion Marketing and Management, 24 (3). pp. 343-359. ISSN 1361-2026
Banerjee, Arnab and Dutta, Tanusree and Mishra, Aditya Shankar (2023) Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets. Journal of Fashion Marketing and Management, 27 (4). pp. 612-631. ISSN 1361-2026
Alexander, Bethan and Rutter, Charlotte (2022) Towards Transformation: Digitalization, Sustainability and Customer Experience. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, 14 (3). pp. 319-328. ISSN 1756-9389
Alexander, Bethan and Ortega Contreras, Luis (2016) Inter-industry creative collaborations incorporating luxury fashion brands. Journal of Fashion Marketing and Management, 20 (3). pp. 254-275. ISSN 1361-2026
Alexander, Bethan and Olivares Alvarado, Daniela (2014) Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience. International Journal of Advanced Information Science and Technology (IJAIST), 30 (30). pp. 29-42. ISSN 2319-2682
Alexander, Bethan and Kent, Anthony (2020) Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. ISSN 0969-6989
Alexander, Bethan and Kent, Anthony (2020) Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. ISSN 0969-6989
Alexander, Bethan and Kent, Anthony (2021) Tracking technology diffusion in-store: a fashion retail perspective. International Journal of Retail & Distribution Management. ISSN 0959-0552
Alexander, Bethan and Blazquez Cano, M (2019) Store of the future: towards a (re)invention and (re)imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services, 55. pp. 1-12. ISSN 0969-6989
Alexander, Bethan and Bellandi, Niccolò (2022) Limited or Limitless? Exploring the Potential of NFTs on Value Creation in Luxury Fashion. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, 14 (3). pp. 376-400. ISSN 1756-9389
Alexander, Bethan (2019) Commerce, culture and experience convergence: fashion’s third places. Journal of Services Marketing. ISSN 0887-6045
Vecchi, Alessandra and Buckley, Chitra (2016) Handbook of Research on Global Fashion Management and Merchandising. IGI Global. ISBN 9781522501107
Vecchi, Alessandra (2017) Advanced Fashion Technology and Operations Management. IGI GLOBAL. ISBN 9781522518655
Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha and Gee, Liz (2018) Fashion Management: A Strategic Approach. Macmillan, London. ISBN 978-1137508188
Varley, Rosemary and Roncha, Ana and Radclyffe-Thomas, Natascha (2024) Fashion Management: A Strategic Approach (2nd edition). Bloomsbury Publishing. ISBN 9781350340565 (In Press)
Quartier, Katelijn and Alexander, Bethan and Khan, Zakkiya and Murialdo, Francesca and Munster, Mia (2023) Reimagining the future for retail and service design theory and practices. Design Research Society.
Clark, James (2014) Fashion Merchandising: Principles and Practice. Palgrave McMillan, Basingstoke, UK. ISBN 1137413875, 978-1137413871
Black, Sandy and Charter, Martin and Pan, Bernice (2023) Accelerating Sustainability in Fashion, Clothing and Textiles. Routledge, Abingdon UK. ISBN 978-1-032-22517-3
Banerjee, Satya and Mohapatra, Sanjay and Bharati, M (2022) AI in Fashion Industry. Technology Management and Strategy . Emerald, London, United Kingdom. ISBN 978-1-80262-634-6
Alexander, Bethan (2024) Customer Experience in Fashion Retailing: Merging Theory and Practice. Routledge, UK. ISBN 9781032453002 (In Press)
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad and Hamilton, Susan (2016) Enhancing online fashion retail: The quest for the perfect fit. In: Technological Challenges and Management: Matching Human and Business Needs. Manufacturing Design and Technology . CRC Press/Taylor & Francis Group. ISBN 9781482261011
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2017) Size Recommendations in Online Fashion Retail - Opportunities and Challenges. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 348-362. ISBN 9781522518655
Vecchi, Alessandra and Colucci, Mariachiara (2023) The Italian fashion industry and its quest for the green transition. In: Sustainability in Business Management. Shaker Verlag, pp. 39-69.
Vecchi, Alessandra and Buckley, Chitra (2016) Preface and Introduction. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, xxv-xxxv. ISBN 9781522501107
Vecchi, Alessandra (2013) Chinese acquisitions and their impact on the Made in Italy Luxury Sector. In: Confronting Contemporary Business Challenges through Management Innovation: Proceedings of the 6th EuroMed Conference of the Academy of Business (EMAB). EMAB, pp. 2445-2459. ISBN 9789963711161
Vecchi, Alessandra (2017) Preface. In: Advanced Fashion Technology and Operations Management. IGI Global. ISBN 9781522518655
Vallisi, Valentina and Vecchi, Alessandra (2016) Benetton’s Response to the Increasing Global Competition. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 718-737. ISBN 9781522501107
Rockett, Eleanor (2024) Taking ownership – exploring the need for a blockchain based intellectual property system for fashion designs. In: Fashion for the Common Good: Proceedings Global Fashion Conference November 16th - 18th 2023. Palgrave Macmillan, pp. 20-34. ISBN 978-3-031-50251-4
Radclyffe-Thomas, Natascha and Roncha, Ana (2016) Selling the Brand Story: Social and Business Innovation in a One for One® Business Model. In: Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald. ISBN 978-1-78635-456-3
Peng, Fanke and Vecchi, Alessandra and Al-Sayegh, Mouhannad and Hamilton, Susan (2016) How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 261-279. ISBN 9781522501107
Peng, Fanke and An, Ni and Vecchi, Alessandra (2017) Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China. In: Advanced Fashion Technology and Operations Management. IGI Global, pp. 277-293. ISBN 9781522518655
Kontu, Hanna and Vecchi, Alessandra (2016) Fashion and Social Media: Some Illustrative Evidence from Italian Luxury Brands. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 649-669. ISBN 9781522501107
Kontu, Hanna and Vecchi, Alessandra (2012) Social media and their use in fashion retail – some illustrative evidence from luxury firms. In: Proceedings of the International workshop on Luxury Retail, Operations and Supply Chain Management. Polytechnic of Milan.
Kontu, Hanna and Vecchi, Alessandra (2013) The Strategic Use of Social Media in the Fashion Industry. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global. ISBN 9781466647497
Junestrand, Lauren and Alexander, Bethan and Sheldon, Fran (2024) Towards transformative sustainable fashion education: The Fashion Business School’s approach. In: Fashion for the Common Good: Proceedings Global Fashion Conference November 16th - 18th 2023. Palgrave Macmillan, Switzerland. ISBN 978-3031502514 (In Press)
Hepple, Sarah J. and Dennison, Julie A. (2017) The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global book series Advances in Business Information Systems and Analytics . IGI Global, Hershey, PA, USA, pp. 250-276. ISBN 9781522518662
Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement. In: Advanced Fashion Technology and Operations Management. IGI Global book series Advances in Business Information Systems and Analytics . IGI Global, Hershey, PA, USA, pp. 318-347. ISBN 9781522518662
Della Piana, Bice and Vecchi, Alessandra and Cacia, Claudia (2010) The Relational Architecture of the Business Group: A distinctive form of governance structure for strategic alliances. In: Proceedings of the Annual Conference of the Academy of International Business. Academy of International Business.
Della Piana, Bice and Cacia, Claudia and Vecchi, Alessandra (2010) Equity alliances informal ways of connection: An empirical study based on MaxMaraFashion Group. In: Proceedings of the 10th European Academy of Management (EURAM) Conference. European Academy of Management, Rome.
Black, Sandy and Eckert, Claudia (2009) Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability. In: A Handbook of Research in Mass Customization and Personalization: Volume 1: Strategies and Concepts. World Scientific Press, Singapore; London, pp. 813-832. ISBN 9789814280259 (print); 9789814467292 (ebook)
Alexander, Bethan and Trigoni, Mirsini (2019) Arket: How can a sustainable approach be consistently communicated online and offline in order to gain competitive advantage? In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc..
Alexander, Bethan and Trigoni, Mirsini (2019) Sensory brand experience the Aesop way. In: Bloomsbury Fashion Business Cases. Bloomsbury Publishing Inc..
Alexander, Bethan and Shin, Joanne (2023) Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children. In: Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children. Emerald Publishing Ltd., UK, pp. 115-126. ISBN 978-1803823485
Alexander, Bethan and Nobbs, Karinna (2016) Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity. In: Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Hershey, PA, USA, pp. 420-443. ISBN 9781522501107
Alexander, Bethan and Kent, Anthony (2017) Retail Environments. In: Retail Design: Theoretical Perspectives. Routledge, Oxon, UK, pp. 62-86. ISBN 9781472467836
Alexander, Bethan and Hui, Lily (2023) Exploring the Influence of Experiential Characteristics in Fashion Pop-Ups on the Retail Experience of UK Millennial Consumers. In: The Garments Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Springer Texts in Business and Economics . Springer, Switzerland. ISBN 978-3-031-33301-9
Alexander, Bethan and Blazquez, Marta (2019) Futurising the physical store in the omnichannel retail environment. In: Exploring Omnichannel Retailing: Common expectations and diverse realities. Springer Press. ISBN 978-3-319-98272-4
Alexander, Bethan (2018) John Smedley: Transforming a British luxury family business. In: Bloomsbury Fashion Business Cases. Bloomsbury, pp. 223-233.
Alexander, Bethan and Varley, Rosemary (2024) Managing Fashion Retail Space and Place chapter in Fashion Management A Strategic Approach. In: Fashion Management: A Strategic Approach (Second Edition). Bloomsbury, UK, pp. 233-254. ISBN 978135034054-1
Alexander, Bethan and Varley, Rosemary (2024) Managing Routes to Fashion Markets chapter, In Fashion Management A strategic Approach. In: Fashion Management: A Strategic Approach (Second Edition). Bloomsbury, UK, pp. 217-233. ISBN 978135034054-1
Vecchi, Alessandra and Peng, Fanke and Al-Sayegh, Mouhannad (2014) The e-Size project – Intelligent integration of a sizing framework into online fashion retail. In: Oxford Retail Futures Conference: Innovation in Retail and Distribution, 8-9 December 2014, Saïd Business School, University of Oxford.
Vecchi, Alessandra (2015) The Chinese acquisition of a traditional Made in Italy firm. In: 41st Annual Conference of the European International Business Academy (EIBA), 1-3 December 2015, Pontifical Catholic University of Rio de Janeiro, Brazil.
Vecchi, Alessandra (2013) From asset exploitation to asset exploration – Some evidence from Chinese acquisitions of Made in Italy firms in the luxury sector. In: The Asian Business and Management Conference 2013, Japan.
Vecchi, Alessandra (2013) The impact of Chinese Acquisitions on the Made in Italy Luxury Sector: A systematic review of the literature. In: International Academy of Business and Economics.
Varley, Rosemary (2013) A reassessment of the category management concept for strategic fashion merchandise planning. In: 17th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD), 3-5 July 2013, University of Valencia.
Seo, Min Ji (2018) Development of Fashion Technology Promotion Policy in Korea and the United Kingdom. In: Development of Fashion Technology Promotion Policy in Korea and the United Kingdom, 2 August 2018, Convergence Research Center (CRC), Kookmin University, Seoul, South Korea.
Seo, Min Ji (2021) The Future of Fashion Specialists on Global Platforms. In: KSC International Conference 2021, 23 October 2021, Jeju International Peace Center.
Sahni, Ashna and Seo, Min Ji (2023) Exploring 3D design technology for Indian small fashion firms on new product development process: Technology Acceptance Model perspectives. In: International Conference on Sustainable Design Practices, 25-27 November 2023, Kangra, India.
Roncha, Ana and Montecchi, Matteo and Nobbs, Karinna (2014) Disrupting Fashion through Innovation: How crowd-sourcing is changing the business model for fashion brands and prompting engagement with communities. In: 16th IFFTI Annual Conference, Bunka Gakuen University, Tokyo, Japan.
Roncha, Ana and Montecchi, Matteo (2013) The Dimensions of Luxury. In: International Workshop on Luxury Retail, Operations & Supply Chain Management, Milan.
Roncha, Ana and Alexander, Bethan (2018) A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge. In: BAM (British Academy of Management) 2018 conference, 4-6th September 2018, Bristol Business School, University of the West of England.
Pickard, Heather and Gee, Liz (2014) Exploring the value of structured and accredited fashion related work placement awards as a way to enhance graduate employment and opportunities for collaboration within the areas of branding, marketing, retail and supply chain management. In: Global Fashion Management Conference, 13-15 February 2014, London College of Fashion.
Pickard, Heather (2014) What's it Worth? The value of a placement year to enhancing graduate employment. In: ABS 3rd Annual Learning and Teaching Conference, 29th-30th April 2014, Aston Business School, University of Aston, Birmingham.
Kontu, Hanna and Vecchi, Alessandra (2013) Branding and the Strategic Use of Social Media: Some Illustrative Evidence from the Fashion Industry. In: 1st International Conference on Digital Fashion, 16-17 May 2013, London College of Fashion, 20 John Prince's St, London W1G 0BJ.
Junestrand, Lauren and Alexander, Bethan (2024) Not if it touches my skin! uncovering stigmas towards the consumption of previously worn clothes and potential implications for the transition to a circular fashion system. In: IFFTI 2024 EWHA University, Seoul, South Korea, 24-25 April 2024, Seoul, South Korea.
Gee, Liz (2015) Bringing finance to life through enterprise. In: Association of Business Schools Learning, Teaching & Student Experience Conference, 28th - 29th April 2015, Park Inn by Raddison Hotel, North Street, York, YO1 6JF.
Gee, Liz (2015) Mentor Me,Mentor You. In: UAL Learning & Teaching Day: Enhancing Teaching and Learning at UAL 2015, 15th January 2014, LCC.
Buckley, Chitra (2011) References to the past: the role of heritage and cultural values in fashion branding. In: 13th Annual Conference for the International Foundation of Fashion Technology Institutes: Fashion between heritage and innovation luxury, 13-14 April 2011, Paris, France.
Atkinson, Douglas (2013) Applying Technology Adoption Models to UK High-End SMEs. In: Digital Fashion 2013, 6-17 May 2013, London College of Fashion, John Princes' Street, London, UK.
Alexander, Bethan and Trigoni, Mirsini (2018) Coinjoint creative retail spaces: project-based learning in practice. In: 4th International Colloquium on Design, Branding and Marketing, 5-7th December, Hasselt, Belgium.
Alexander, Bethan and Blazquez, Marta (2016) Store of the Future: (Re)invention, (re)imagination and (re)evolution? In: 3rd International Colloquium on Design, Branding and Marketing., 5-6th April, 2016, Bournemouth University.
Alexander, Bethan (2017) The impact of multisensory fashion retail experiences on brand strength: a millennial consumer perspective. In: 12th Global Brand Conference, Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Linnaeus University, Kalmar, Sweden, 26-28th April, 2017, Linnaeus University, Kalmar, Sweden.
Thompson, Holly Rose and Alexander, Bethan (2022) The Old and the New: Using Brand Extensions to Garner Modern Appeal at Barbour. Bloomsbury
Parker, Gemma-Lee and Alexander, Bethan (2022) Digital Only Retail: Assessing the Necessity of an ASOS Physical Store within Omnichannel Retailing to Drive Brand Equity. Bloomsbury
Alexander, Bethan and Butling, Ben (2023) Moncler Genious Strategy: Assessing the risks (and rewards) associated with co-branding. (In Press)
Alexander, Bethan and Bardey, Aurore (2020) Moving From the UK to China: The Case of M&S and How Fashion Brands Should Adapt Their International Strategy to Consumers. Bloomsbury
Silva, E.S. and Vecchi, Alessandra (2023) Fashion MSMEs confronting Climate Change, COVID-19 and Brexit: Key Drivers for Supply Chain Relocation. Discussion Paper. NESTA PEC.
Owen, Nicholas and Cannon-Jones, Alan (2003) DTI Economics Paper No. 2: A comparative study of the British and Italian textile and clothing industries. Project Report. Department of Trade and Industry.
Black, Sandy and Williams, Dilys and Burcikova, Mila and Vecchi, Alessandra and Norton, Zoe and Brennan, Geraldine and Lyon, Fergus and Colombi, Chiara and D'Itria, Erminia and Clutier-Léauté, Danielle and Ruelle-Akl, Natalie (2019) Support Report Mapping Sustainable Fashion Opportunities for SMES. Project Report. European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Luxembourg.
Alexander, Bethan (2022) Fashion’s Experiential Convergence: Reconceptualising the Physical Store Within Omnichannel Retailing as Experiential Retail Territories. PhD thesis, Manchester Metropolitan University.
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